Leading speciality food importer and distributor Empire Bespoke Foods has unveiled details of its new online ordering system created as part of a major website refresh designed to simplify ordering and improve the overall customer experience.

The new system, which represents significant investment in the company’s online capability, has been designed to improve functionality through a host of new features including an improved payment gateway, live 24/7 stock availability checks across all ranges, and enhanced filtering and search facilities.

Customers will also benefit from regular seasonal online offers and promotions, be able to store a ‘favourites’ list and access an interactive global brand map to check the source of their chosen products.  Additionally, a bespoke digital advertising campaign will support and help raise awareness of the new system.

“Not only does the website allow retailers to explore our mouthwatering brands and worldwide product sourcing, but it also makes ordering and payment much easier,” commented Edward Rayment, E-commerce and Digital Marketing Manager at Empire Bespoke Foods.  

“We’ve updated the ordering platform and payment gateway, while an improved filtering facility enables customers to explore different themes across multiple brands, and to store favourites for easy reordering.”

“Over the last four years, we have seen our online channel grow by 262%, so it made sense to update our digital ordering system in order to cope with this growing demand while improving the whole experience for our customers,” he added.

ends - May 2025

Issued on behalf of Empire Bespoke Foods. For more information please contact Vickie Rogerson at North PR (07951 602410 or email vicki@northpr.co.uk) or Sarah Wheeler (sarahwheeler@northpr.co.uk)

Notes to Editors

Empire Bespoke Foods is a leading UK importer and distributor of speciality foods for the retail, wholesale, and foodservice sectors.  It is passionate about distributing specialist food products with authenticity and provenance from around the world.

A partner of choice for many prestigious food & drink brands, it offers an unparalleled selection of products including traditional French lemonades, barbecue essentials and confectionery from the US, authentic Thai food, genuine German gingerbread, as well as the UK's no 1 pickled cucumber brand, Mrs Elswood. 

For more information on Empire Bespoke Foods, visit https://www.empirebespokefoods.com/shop-better-online/